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Search Engine Optimization: Today Is The Day You Master This Field

Search engine optimization means improving your site's chances of being ranked highly in search results. This helps site owners by driving more organic traffic to the site and increasing profits. The advice you are about to read over is going to assist you in search engine optimization.

When you use SEO techniques to set up a web page, don't think extra advertising boosts search engine ranking. While advertising elsewhere drives traffic to your site and increasing income, it doesn't boost your rankings.


Good search engine optimization relies on keyword density. Keywords should total 20% or less of the entire article.

Make sure that your header tags are efficient. Sometimes these headers can be too big, but you can use CSS to change the size. Search engines often use headers to rank sites in search engines. This makes headers crucial. The tags H1 and H2 should highlight your service or product.

Product feeds can really help bring you business by reaching a broader online audience. Product feeds list details such as images, descriptions and prices about the products and services you offer. Submit them to major search engines and shopping comparison sites. Add an RSS feed icon on your site or blog, and suggest to readers that they should subscribe to your site's feed for all of the latest updates.

Request that a non-profit organization or an educational website link to the content on your site. You want your site to be linked to respectable, known sources because search engines look positively at this, and they will reflect this in your search engine ranking. By providing high-quality content on your site, you can entice websites with solid reputations to feature you. Create valuable content that reputable organizations will find worthwhile.

You can learn SEO on your own. There are also a variety of resources that you can use. You can look at tons of terrific websites and books as well.

Always include descriptive and efficient tags when trying to improve your SEO. Keep the tag short. You should be able to describe your site in 30 words or less. Don't let the file size of this page get any higher than 100 KB.

It may seem kind of obvious, but make sure to register your site with the major search engines. Many people think this is automatically done. However, it is not. Once registered, check back every once in a while to ensure your site is being ranked properly. You might have to go a few pages deep, but you definitely want to ensure your site is still being recognized.

One good way to increase the ranking of your website is to use videos. Videos can create a personal touch on your site. Keep the video posted on your site with proper labeling using keywords. Put your sitemap together, then submit the URL via your account on Google Webmaster Central. You should then put the video on sites like YouTube and Metacafe. Now, you can just wait for the customers to find you.

Think like a web surfer and ask yourself what queries they would use to find your site. Then, make sure you have the keywords you came up with all over your site. You can use the keywords in the site's content, as well as page and paragraph titles, but keep in mind that excessive use of keywords can give search engines a negative impression, and make it rank lower in search results. Balance is the key to a well-made site.

As this article told you before, SEO will help a website do better in the results of a search engine. This works out favorably for website owners, since more exposure means more traffic, popularity and revenue. Using these tips, you can use SEO on your website.