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How To Use Email Marketing To Sell Your Product

With everyone chained to their computers these days, email marketing is the smartest method you can use. If you're thinking about getting into email marketing then use all of the tips in this article to help you get started today.

One great way to get people to read your direct email marketing messages and newsletters is to include special offers available only to the recipients. This type of email marketing provides readers with value for participation, and it provides them with encouragement to refer their friends. In fact, a referral program is a great way to grow both your email base and your customer base.



It is very smart to have people double opt-in in order to receive email messages from you. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.

It is vital that you develop brand recognition, even in the emails you send. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials. This fosters brand recognition among your subscriber base.

Place your unsubscribe link in a conspicuous place in your email, like the footer. Don't fail to provide an unsubscribe link and don't bury it so deep in the text that it cannot be found. You never want your readers to feel as if they don't have a choice in receiving your emails.

Take a few days to think about what you learned here and write down some ideas for your email marketing campaigns. Read this article again if you want to, or have it easily accessible. This will help you reach your goals.