Email Marketing Simplified With These Easy Pointers
The golden rule of email marketing is to send information to people who want to receive your information. Nothing will have you losing business faster than sending unwanted emails. The following article contains a number of helpful ideas to help ensure you are getting people that want to receive email from you.
Always get permission before contacting any customer via email. People consider emails that they didn't sign up for as spam so they generally just throw these messages away and don't bother reading them. ISP policy violations may also occur if you send mass emails to people who don't want them.
The more choices and options you provide to your customers will help to generate an effective email marketing campaign. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. They will be increasingly comfortable when you give them more control over the entire process.
Branding your business is essential, and should be incorporated in your marketing emails. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. This will foster instant recognition among your readers.
It's important that you have someone's permission before you put them on your email list. If you do not, the people you are sending to will think you are a spammer and will either delete your messages or ask to be removed from your list. Email providers often drop their subscribers if enough complaints warrant your removal for spam violations.
You should utilize some type of call to action within your emails. The people that receive your emails need to know what's expected of them. Make any links obvious, and include instructions on their use. These sections can be repeated by just including them within the very top and bottom portions of your emails.
Add some personalized touches to your emails. Dropping the intended recipient's name into the email's content is just the beginning of what you can do. You should use everything you know about your customers. Create smaller mini-groups of people that have common interests, and then customize messages for each small group.
You should try and make your email messages as personal as possible. They are more likely to ignore your email if they get the feeling that your email is generic. Using the first name of the recipient is easy, so take it a step beyond. You should be able to tell when, why and where they signed up. Take that information and use it as you craft your message.
It can kill your website to be accused of being a spammer. Make every possible effort to have a clear, concise opt-in method with a confirmation step. A great method for handling this task is to immediately send an email to any address that requests a subscription to your company's newsletter. Place two links in the email, one to confirm the subscription and one to refute the subscription. Your customers will trust you more for security purposes and you will not be considered a spammer.
Concentrate on making the subscription list focused and highly targeted. Target your most loyal customers who frequent your business, as well as their bevy of friends, for a place on your email registry. If you make it out to seem that those who receive your mailing list also receive exclusive tips on your particular topic, then your mailing list will be more targeted while at the same time make your mailings appear to be more authoritative.
Craft compelling, efficient subject lines. If a subject line has less than 60 characters, it has a better chance of attracting attention. This means it will have a higher open rate than a subject that goes on for too long. If there is no way around using a long subject line, be sure that you mention the most relevant information first so it is not eliminated when it gets to the recipient's inbox where it may be truncated.
If you will be including images in your emails, it can be good advantage to use Alt tags. These tags will take the place of any image that does not, or is not allowed to load. The tag should appropriately describe the missing image. Apply these to your links, as well.
People are using social media more than ever these days, so combining email marketing with the power of social media is a no-brainer. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.
To cover all your bases, try using multi-part messages in your campaign. These emails utilize both plain text and HTML formatting. They are capable of displaying the proper format regardless of which settings the recipient uses in order to display the email. This is worth the extra step because someone who only wants plain-text will most likely unsubscribe from an email list that is only HTML.
It is critical that all customers who have subscribed to your list actually want to receive your emails. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Use the information in the tips you just read to ensure that all of your subscribers want to receive emails from you.